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The New Zealand poultry industry is composed both of meat production (represented by PIANZ) and egg production (represented by the Egg Producer's Federation)
The poultry industry has experienced real growth in the last decade, due to a real price reduction in chicken meat, lifestyle changes, and consumer perceptions. Chicken is a low fat, high protein, great-tasting meat, which is suited to most diets and lifestyles.
The poultry industry is made up of approx 14.7m chickens for meat production, 3.0m hens for egg production, and 2.0m other for a total poultry population of approximately 20.0m.